So one of my pet peeves is people abusing the apostrophe in every day grammar. Turns out there is an Apostrophe Protection Society, which claims to protect this much abused punctuation mark.
Now if only someone could fix the apostrophe on every goddamn Tim Hortons (save Quebec), I’d highly appreciate it. Seems like Tim’s started out its existence as Tim Horton’s. The apostrophe was lost to the language legislation in the Province of Quebec: unless a business name is simply a personal name, in Quebec the signage has to be translated into French: Tim Horton’s Donuts would have to become Les donuts de Tim Horton. Rather than producing entirely new signage for the Quebec market, Tim Horton’s became Tim Hortons from coast to coast to coast.