Which Segment Are You?
Environics Analytics has produced a very interesting segmentation system for Canada. They call it PRIZMce and classifies all Canadians into 66 distinct segments.
From Single City Renters, to Aging Quebecers, to Grads & Pads, everyone is apparently classifiable.
It seems pretty comprehensive. I’ve only been able to read about 2/3 of the segment descriptions, and I can think of an example in my life for every single one. However, I don’t believe this project is by no means finished. Will it continue to evolve as the population does, expanding as the country grows?
The better question is this: which segment do you belong to?
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