distractions on the road

I was stopped at the Yonge & Dundas lights, going south. There are 2 billboards, gigantic TV screens, one from Chum and one from Comcast, and when I was watching them, the light turned green. Um, hi, those are potentially dangerous. I was totally transfixed by the billboards, trying to figure out if the Chum one was a feed from a TV channel or a loop made just for that billboard screen, and if Comcast is that cable company in the States and why they were advertising at the Yonge Dundas square. However if you drive through there all the time, I’m sure you kind of tune them out. Also it was at night too, I’m sure the billboards are not as noticeable during the day. The ones on the Gardiner are off to one side, but this Chum one was pretty hard to miss, pretty much dead centre above my head.

4 Comments so far

  1. wyn (unregistered) on November 2nd, 2005 @ 5:34 pm

    I noticed those billboards, too, when I was last in Toronto. Very cool. It brings to mind Times Square in NYC – not that I recall those really well. It think it’s a nice spot of colour where it is otherwise quite dreary.


  2. Stephen Jacobs (unregistered) on November 2nd, 2005 @ 6:45 pm

    I thought so.. Check out Swoon’s post here on this very subject:

    http://toronto.metblogs.com/archives/2005/08/power_to_the_pe.phtml


  3. Kevin Bracken (unregistered) on November 5th, 2005 @ 3:07 pm

    i agree with the vague times square resemblance. as a new yorker living in toronto, i long for a place where i can go to be dazzled by hundreds of video billboards. if we can’t see the northern lights, yonge dundas square should be second best.


  4. shy (unregistered) on November 5th, 2005 @ 4:34 pm

    kevin,

    welcome to toronto! i love NY. i want to go back soon.

    for me, i really rather it not be too bright like that of times square. i think times square should not be replicated. there should only be one as to not cheapen it.



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